Task 2] Institutional Research - Create an interesting word
document. Select and analyse a big media institution. An institution is a: ‘media conglomerate, media group, or media institution is a company that owns numerous companies in
various mass media; i.e. television,
radio, publishing, motion picture and the Internet. “These companies that
produce or distribute music magazines. Consider the range of genres of music
magazines they sell, their target audience and other Media they use eg apps,
twitter, Facebook, Instagram. Can you subscribe? Order online? Have a look at Bauer, TimesIncUK, if you are stuck.
Bauer Media Group is a European based company that manages
over 600 magazines, over 400 digital products and 50 radio and TV stations
around the globe. Bauer are in a joint venture with Channel 4 which produce
music channels such as 4MUSIC,The Box, Heat, Kerrang!, Kiss, Magic and Smash
Hits.. They also have various social media accounts, from Twitter to Facebook,
this is to promote their brands, and they use social media as they know many
people use these, therefore advertising to a wide range of ages.
TimeInc is an American New-York based company that publishes
over 90 magazines and sells over 350 million copies a year. TimeInc currently
owns NME a music journalism magazine and What’s on TV magazine. TimeInc’s most
common genre of music a like Bauer’s is alternative, indie and rock, they also
aim for the same target audience as Bauer’s which is ranges from 16-75. TimeInc
currently owns LIFE.com, a website committed to news and photography.
CONDE NAST is a New-York based company that has more than 164
million consumers. CONDE NAST’S most well-known brands are Allure, Glamour, The
New Yorker, Pitchfork, reddit, Teen Vogue, Vanity Fair and Vogue. CONDE NAST’S
common music genre is alternative rock, indie rock and alternative hip hop, the
target audience is from the ages 18-60.
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