Photo Shoot

On Tuesday 18th October after college a photo shoot was held. I had taken photographs of my model Molly Baker wearing various indie outfits as this was my genre. I had taken many photograph of my model using different poses, I used poses from my mood board as this inspired me. I helped my model get into these poses by moving her arms and telling her what I'd like her to do. My stars makeup was minimal as I wanted it to link to the genre. I applied a layer of foundation to the models face and also applied mascara, this was so under the artificial light the models skin wouldn't look pale and would also cover any blemishes. The props that I included during the photos shoot was a stool so that my model could sit down and look more relaxed and composed. I used artificial lighting as this was would create light in places that I wanted.

Mood Board: Facial Expressions

I found facial expressions on the internet as I will refer to these when I am photographing my model. This will help me decide what facial expressions to use on my model.

Mood Board: Stereotypical Indie Bands/Artists

I decided to go online and look at stereotypical indie bands and artists, I found that the males usually have quite a rugged and unkept look. They all wear similar clothing also. The women wear minimal makeup and have a natural look. I will use this to refer to when I have my photo shoot.

Words Associated with Indie

Research: Target Audience 1 - Mastheads

I created a survey for people to tally which masthead font would be most appropriate for my music magazine. I will ask people the ages of 16 - 30 as this is the target audience of indie music, as a result this will make the magazine inviting if I ask this age range.

Planning: Mastheads

I decided that I would use Indiependant as my masthead. I choose to use this as it incorporates Indie into the masthead, as indie means independent. I altered the spelling to pendent, as this links with jewellery therefore appealing to a target audience of females.

To design these mastheads I used a website called a 1001 free fonts, on this website they provide a wide range of fonts. In my opinion I think that all of these fonts link to the genre of Indie but I will create a survey asking my target audience of their opinions.

Planning: Photo Shoot 1

Mood Board: Clothing

Most of this clothing is quite dark as this represents there style. I like there clothing choices as they are very alternative creating a unique style. I may dress my model in a pair of dungarees as this tends to be a common piece of clothing that indies tend to wear.

Mood Board: Makeup

Indie makeup tends to be quite natural looking but sometimes has a burst of colour as shown on the lips and eyes. I shall use some of these makeup styles in my photo shoot to create different styles. The main makeup style I will use will be natural looking as this will link with the background.

Mood Board: Poses

These poses tend to be quite relaxed and an 'I don't care' attitude. I like all of these poses as they are all different from one another and are very intriguing. I will use many of these poses in my magazine as they reflect the genre of music.

Mood Board: Background Settings

These backgrounds would be great for a backdrop as they are very natural and rural which indies are. I will certainly use nature in my music magazine as this links to indie's styles and creates natural vibe.

Mood Board: Hair Styles

I have looked at a few different hairstyles that I could use on my model for the photo shoot. All these images are similar in a way that they are very textured and look unbrushed, this creates a more natural look.

Reasons Behind My Mood Boards

I am going to design a selection of  mood boards because I want to get an idea of the different styles. I'll also do this because when it come to the photo shoot I want to have a wide range of research and ideas to look through. I will create mood boards using word, I will then take a screen grab of all the mood boards and posted them on here. I will do this so I can look through them when necessary. 

Planning: Masthead Names

For my genre I will create a masthead that links to Indie. I have come up with a few names possible for my masthead;

The Originals
Indiependant
Indiependence

Research: Double Page Spread 1

How this research has influenced my planning and creativity

• This has influenced me because I like how they have scratched away the headline.
• I like the drop capital because it draws attention I will consider using this in my music magazine.
• I like how they have edited the photograph so it's in sepia.

Research: Contents Page 3 - Mojo

How this research has influenced my planning and creativity

• I like how the publisher has used a black and white theme throughout the contents age as this creates synergy.
• Furthermore I especially like how the numbering has been placed upon the images as this is different but appealing.
• I also like how a variety of fonts have been used to emphasise certain parts.

Research: Contents Page 2 - Mojo

Research contents 2 from RheanonGreenASMedia

How this research has influenced my planning and creativity

• I like how a range of fonts has been used for different reasons.
• I like how the layout on the contents page is in a form of collage.
• I will have the same masthead on the front page and the contents page as this creates a house style and synergy.

Research: Front Cover 5 - The Fly (Indie)

The Fly - The Vaccines

Masthead

The masthead is in bold and black, this is because it links to the genre of the magazine as this is indie. The Fly magazine uses white or black as there masthead colours usually because this keeps it different but still recognisable. The masthead is quite large and is located towards the top of the magazine as this adhers to the conventions of magazines. Sans serif is used to keep the title easily readable as well as linking to the genre. One of the band members head and a puff covers part of the masthead therefore suggesting that this magazine is very well known. The house style remains the same throughout all of The Fly's magazines as this creates a brand identity as well as being distinct to the reader. Black has connotations of power, elegance and mystery this adhers to the genre of the magazine as well as the central image.

                                                                    Central Image

The central image is of The Vaccines which is an indie pop band. This photograph covers the page from top to bottom but has left white space in the background, this is because they do not want the magazine to be too busy. The background is white therefore linking in with the colour scheme of this article. This photo has also been taken at a high angle as well as being a wide shot, this is because all the band members need to fit in the photo and to create a empowering effect to the band. This photograph was taken in a studio and we can see that lights have been used to create shadows behind each member. The lead singer is placed towards the front of the group, implying that he is the main member of the band. All members are staring down the camera creating direct address, this is because it entices the reader. A black and white photograph creates quite a vintage effect as well as linking to the colour scheme of the magazine article. Most of the band members have quite a rough look as they have unshaven beards and messy hair, therefore given the impression of a careless attitude. In addition this links to Dyers theory 'How we are seen determines how we are treated' as The Vaccines appearance will determine how there treated.  The outfits worn on the band seem to be darker colours, this links to the genre of the music and magazine as well as creating a modern feel. I think that the target audience for this magazine would be from the ages of 17 - 30 and would be for both genders.

Cover Line

The Vaccines is wrote in sans serif and is in bold uppercase lettering, this is because this is very distinct to the customer. The writing is also in pink this contrasts with the background and creates more colour within the front cover.  The word 'shot' has been used to encourage the reader because it's a strong and powerful word, this is called a buzz/tag word. 

Puff

The puff shown on the right is shown on each of The Fly magazine articles and also covers up part of the masthead each time. This is because the magazine is recognisable as well as being a buzz word which engages with the reader. The puffs are in a bright yellow and add colour to the front cover, also this is attracts the consumers attention.

Banner

The banner is placed across the bottom of the page so it doesn't become a main feature. An opaque banner has been used because it doesn't want to distract the customer's attention away from the article, this is common convention that The Fly use with there magazines. The writing is also in pink adding more colour to the article, however the word 'plus' is wrote in black this is a tag word.

Dateline

 
This breaks conventions as this isn't usually used on the front cover.  This is provided so the consumer can find more information about the institution.

How this research has influened  my planning and creativity

• I really like how the banner is opaque this appeals to me as this is very unique.
• I also like the bright colours that have been used because it adds character.
• Also what appeals to me is the buzz words that have been used because this entices readers.
• I will consider using the bright pink as this stands out.

Research: Contents Page 1 - Q

How this research has influenced my planning and creativity

• I like how Q have used 'the Q review' this is very unique and appeals to me.
• A collage effect will be useful for my magazine as it aims at the younger target audience which I intend to do.
• The bright puffs looks engaging, I may use this in my music magazine.

Links, Synergy & Brand Identity

It is obvious that these two pages are from the same magazine as there are similar relations between the two. Therefore a brand identity has been created for Acoustic. The artist is photographed in the same outfit with the same facial expression, therefore creating synergy.

The font used in the contents are the same as the cover lines, this links because the cover lines have important information as do the headers in the contents.

Both are simple and uncluttered. They look of high quality as a result it will appeal to an older target audience and also readers of a middle to upper class status.

 The acoustic guitar has been used as this obviously links to the masthead. Passengers facial expressions looks fed up and bored therefore linking to Dyers theory of 'a star is an image, not a real person, that is constructed', he may not be like this in person but is perceived to be like this in the article.



Synergy is created through:
1] Colour - the same red, white and black are used
2] Fonts - styles and sizes match
3] The cover story is the largest on the contents and front cover
4] There are images of guitars on both of the pages
5] The main model is featured in the same costume on the front cover and contents

How this research has influenced my planning and creativity

I know I need to:

• Make sure my main cover story is synergetic with the front cover and that it is the biggest
• I need to ensure my colours match between my pages
• I need to choose fonts that I can use on all pages.