Saturday, 26 November 2016

Research: Analysis of Target Audience 2

I asked a few people from my target audience of what they thought of my music magazine drafts. I asked both genders from the age of 16 - 18.

6 of which were 16 years
3 of which were 17 years
and 1 of which was 18

2 were boys
8 were girls

Question 1 was - How do you consume (read/buy) print media?

7 people said that they read print media
1 person consumes a hard copy
1 person consumes print media through her phone and occasionally buys magazines.

Reading print media is useful as my target audience will have to read my magazine.

Question 2 was - If you don't buy/download print media, why?

The whole of my target audience said that this question was not applicable.

This means that my target audience consume print media in some way, therefore they would consume my magazine in some way.

Question 3 was - What would encourage you on the magazine to buy/download it?

3 people said an exciting cover story would appeal to them
2 people said that free items would appeal to them
2 people said if the star appeal to them
2 said an exciting masthead would appeal to them
1 person said bright colours would appeal to them

I will take all these in to consideration whilst creating my music magazine as I want to get the best possible result I can. Adding an exciting cover story will be useful otherwise my target audience wont read the magazine.


Question 4 was - What colour scheme would be most appropriate for the genre indie? 

  • Green, yellow, black       9 people said this
  • Purple, orange, brown     1 person said this
  • Red, black orange           No one said this
Green, yellow and black seemed to be the best choice that my target audience chose, I will use this colour scheme throughout my magazine, therefore my target audience will like it.

Question 5 was - For what purpose would you read a music magazine for

  • Entertainment           10 people said that they read magazines for this reason
  • Leaning                     No one said this
  • Diversion                  3 said this
  • Information               5 people said this
Entertainment seemed to be the one my target audience read a magazine for, therefore whilst creating my magazine I will try to make it entertaining. By adding in social media my target audience will have a way of finding more about Indiepenedent as well as enjoying the way they do. Adding a subscribe button and a discount will excite the readers as they are saving money. People also like to read magazines for diversion a this is an escape from there life, therefore I need to make my magazine intriguing. Information is also a reason why my target audience read music magazines, as they want to find out about the star's life.

Question 6 was - What gender would this magazine appeal to?

9 people said females
1 said male

This is what I wanted to achieve through my magazine as there are no indie magazines that appeal to women therefore leaving a gap in the market for me.

Question 7 was - What feature would make the front cover more exciting?

6 people said a puff
1 person said interesting cover story
1 person said bolder writing
1 person said a close up rather than a long shot
1 person said nothing

I will take this onboard when creating my music magazine as I want it to appeal to my target audience as much as I can, so going by what hey say is the best way. Adding a puff onto my front cover will make it more exciting, which is what my target audience want it to be. Bolder writing will intrigue my target audience because there will be different focus points. 

Question 8 was - Is my contents page easy to navigate?

All the people I asked said that it is very easy to navigate

This is ideal for the age of my target audience because youths tend to be a little lazier, due to the fact I placed numbers on the images they only have to look instead of read.

Question 9 was - Do the images appeal to you?

All the people I asked said that they do appeal to them

The photographs I displayed in the questionnaire are concert/gig images therefore this will appeal to the age of my target audience as they attend them. The bands that I took the photographs of also appeal to the age of my target audience.

Question 10 was - Is there any synergy throughout my magazine?

All the people I asked said that there is synergy throughout

This is what I wanted to achieve and so asking my target audience I therefore know I have achieved it. By having synergy my whole magazine will link together rather than looking different and not having any synergy at all.

No comments:

Post a Comment